OXBO Merger CM240
Harmonising a product portfolio by redesigning
a sheet metal covering, to a formed aesthetic covering for an agricultural merging
machine.
OXBO is currently undergoing a large
transformation in its product portfolio, shifting away from primarily utilising
sheet metal in design and assembly, to embracing formed plastic coverings. This
strategic pivot offers many advantages, notably providing greater creative breadth
in design and execution. Aiming to achieve a harmonious aesthetic across its
revamped product range, in line with the newly defined brand guidelines.
Due to Non-Disclosure Agreements, all internal work cannot be shown.
Due to Non-Disclosure Agreements, all internal work cannot be shown.
Company
Client
Sector
FLEX/design
OXBO
Agriculture
Role
Responsibilities
Year
Surface Modelling
Designer
Designer
Surface Modelling
Design for External Engineering
Project Management
Design for External Engineering
Project Management
2024
An iterative, explorative start.
Adhering to the product portfolio guidelines established by FLEX, sketch underlays were created to ensure the design proposals were technically feasible and accounted for all internal components and fixations.
(Initial designs were executed by Bart Van Drischee & Victor Dane).
(Initial designs were executed by Bart Van Drischee & Victor Dane).
Mill. Learn. Model. Repeat.
Through iterative sketches, client meetings, and feedback. Sequential foam models were CNC milled to understand surfaces, lines, and form.
A-class surfaces ready for production.
Modeling surfaces and lines with G3 continuity, refining curvature combs, and structuring a parametric file ensures an efficient workflow while producing high-end results.
A modern, automotive aesthetic.
The final design features a progressive, aggressive form, subtly incorporating elements of the classic OXBO swoosh in its lines. Visualising this design in an environment that echoes a similar visual style helps to strengthen and convey the overall narrative.
Presented at Agritechnica 2024.
In October 2024, the Merger CM240 was unveiled and received enthusiastically by key consumers and industry specialists.