Milestones

A jewellery range which provokes repeat purchase, encouraging the consumer to celebrate important moments in their life. 

Milestones is a modular ring system, which provides the consumer with a variety of choice to define the special moments in their life. Available in four finishes, in four different stones, in four possible shapes. Creating countless combinations that ensure the consumer can match that milestone to their jewellery piece.

A range that does not encourage repeat purchase. 

Vashi's current product portfolio lacks incentives for repeat purchases, limiting its market share potential and reaching only a narrow segment of the jewelry market.

Shapes have meaning. 

Humans naturally connect with shapes and the meanings attributed to them, fostering deeper emotional bonds with objects and cultivating sentiment over time.

Every journey is different. 

Each unique moment can be tailored to the consumers choice of stone, material, and shape. Ensuring that their moment is captured perfectly.

You define your milestones. 

Define it, celebrate it, keep it.
Stack them. Wear them individually. You decide.