Geberit ONE Range
A modular ceramic and furniture range that accommodates the consumer, their space, budget, and aesthetic.
Christoph Behling Design were tasked with refining the catalogue and adding to the Geberit ONE range. Creating a product portfolio that is truly accessible, functional, and appealing to the consumer. Using modularity as a fundamental design principle. We were able to create a range of ceramics that could be interchanged between a range of modular furniture. Minimising unnecessary SKU’s, whilst increasing consumer choice, and catering for their space, budget, and aesthetic.
Due to Non-Disclosure Agreements, all internal work cannot be shown.
Due to Non-Disclosure Agreements, all internal work cannot be shown.
Company
Client
Sector
Christoph Behling Design
GEBERIT
Bathroom
Role
Responsibilities
Year
Lead Designer
(Under Creative Director)
(Under Creative Director)
Ideation
Market Analysis
Product Portfolio
CMF Studies
Design for External Engineering
Market Analysis
Product Portfolio
CMF Studies
Design for External Engineering
2020
Awards
Refining an erratic ceramic portfolio.
In 2019, Keramag and Geberit
collectively offered over 270 distinct ceramic and furniture collections. As
part of a strategic shift, the Keramag ceramics were phased out, and four new
ceramics and a range of modular furniture were designed and integrated into the revamped
Geberit ONE range.
Details that you can’t see, but feel.
Hygienic surfaces that as lighting
and storage. Anti-clogging drains. Magnetic, push to open drawers. Invisible
overflows. Modular spacing for consumer tailored drawers.
Adapts to the consumers aesthetic.
Six sizes of washbasin cabinets are available, with the option of nine different colours, materials, and finishes. Providing choice, whilst minimising complexity.
Considering household behaviour.
Every household is unique, shaped
by diverse preferences and people. By developing a refined modular system for
Geberit, we ensure a robust business case and long-term viability. This
approach not only addresses a wide range of living situations but also
anticipates the evolving needs of customers, enhancing adaptability, and user
satisfaction.
Providing market accesibility.
Before, Geberit's market share mainly targeted higher-end segments due to its focus on built-in wall solutions. However, the introduction of the new range has opened up opportunities in lower-tier markets, broadening Geberit's reach across various segments. This expansion allows Geberit to assert leadership across a wider spectrum, whilst making good design accessible for all.
