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llukeoneill




Vortice Activator




A handheld water carbonator and flavour dispenser that transforms ordinary tap water into a more enticing beverage.






Collaborating with a Dutch startup, Vortice, rooted in the nation's affinity for water. The project aimed at empowering consumers to carbonate water conveniently, anytime, anywhere. The mission extended further to include the integration of flavour capsules enriched with additional nutrients and health benefits, enhancing the user experience. Designing this product from scratch involved not only the development of intellectual property, but also a continual refinement of strategy and business case, all while prioritising the genuine needs of the end user.

Due to Non-Disclosure Agreements, all internal work cannot be shown.





Company
Client
Sector

FLEX/design
Vortice
Food & Beverage


Role
Responsibilities
Year

 Designer
Research
Ideation
UI
CMF Studies
Styling
2021














Designing whilst proving the principle.


Over a two-year time frame the conceptual principle was refined and developed until it was proven. The design and usability of the product was developed in tandem to consider key insights like interaction points.












Colours, materials, finishes.  


Two contrasting design routes were explored in relation to current trends, both targeting different segments. Exploring varying executions of CMF and how that relates to the target market, consumer, and their needs. 



























Giving life to the final design direction.


We crafted an aesthetic model of the client's selected design iteration, manufactured in the in-house workshop. Providing valuable insights into user reactions and paved the way for marketing opportunities during the start-up’s subsequent funding round.
















Bold, explosive, progressive, modern.


Capturing the essence of the brand and conveying that in an aesthetic. Ensuring each designed feature is communicated through visual communication. 

















Aquiring €430K in investment. 


Based on the progress made during the initial two phases of the design process, €430,000 was secured to advance the design and engineering efforts towards creating a fully marketable product.