Zenith DEFY
Reworking a Defy Lab edition, into a detail orientated, skeleton dial with varying colours and finishes.
Previously
Christoph Behling Design created a small run of 10 high-end, high detailed,
44mm Defy Lab. Being extremely well received by the watch-making industry.
Zenith wanted to add an entry-level model to the Defy range in the form of the
Defy Classic, taking design notes from the Defy Lab for the skeleton dial.
Ensuring the price point is lower, the production is higher, and the aesthetic
is more accessible for that market point.
Due to Non-Disclosure Agreements, all internal work cannot be shown.
Due to Non-Disclosure Agreements, all internal work cannot be shown.
Company
Client
Sector
Christoph Behling Design
Zenith
Timepiece
Role
Responsibilities
Year
Designer
Moodboard Directions
Illustrator Top View
CMF Studies
Final Visualisations
Illustrator Top View
CMF Studies
Final Visualisations
2018
Rough and dirty iterations.
Quick illustrator top views were initially produced of the top level skeleton dial to see what potential shapes aligned with brief. A second, lower dial was added to provide more detail and depth.
Layering detail upon detail.
The final design for the dial was developed through many more rounds of iterative design. Adding smaller details where possible. Chamfers, texture splits, varying materials, colour, finishing.
Bold, Colbolt, Gradient.
Varying moodboards were explored and refined.
Incognito, Charcoal, Faceted.
With imagery that not only communicates colour, but feeling.
Tonal, Gold, Polished.
Using words to help describe the essence of each direciton.
